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U2 3D Will Rock Chattanooga Beginning Jan. 23rd.
 Ground-breaking Film Features U2’s Vertigo Tour

Chattanooga, Tenn. (January 11th, 2008) – U2 3D, the first-ever live action digital 3D film, will premiere on the giant screen at the Tennessee Aquarium IMAX 3D Theater on January 23rd.  This film, produced by 3ality Digital and distributed by National Geographic Entertainment, will be one of the hottest tickets in IMAX history.  Innovative digital 3-D imagery and multi-channel surround sound captures the excitement of a live U2 concert – shot in South America during the final leg of their “Vertigo” tour.  Viewers will experience the unforgettable pulsing energy of a stadium concert given by one of the world’s most popular bands.

For over a quarter-century, U2 has been recognized not only for their legendary music, but also for their incomparable gift for reaching millions of fans through new technologies. Their live shows immerse concertgoers in exceptional and emotional multi-sensory experiences – whether through their groundbreaking use of video screens during the 1992-93 “ZooTV” tour, LED displays on their “PopMart” tour or, most recently, the use of dimensional, light-bead video curtains above the stage on their 2005-2006 “Vertigo” tour.  As with their embrace of the Apple iPod portable music device, U2 has always innately understood how to make the greatest impact, and to convey messages through new technologies.  And once again U2 is breaking ground by placing fans onstage with band members throughout U2 3D.

The largest collection of 3-D camera technology ever used on a single project was used by 3ality Digital to produce U2 3D.  The crew joined up with U2’s globe-trotting caravan for a month and shot the huge outdoor stadium shows (not seen in North America) at cities in four countries including Mexico City, Mexico; Sao Paulo, Brazil; Santiago, Chile; and Buenos Aires, Argentina.  All told, over 100 hours of digital 3-D footage was captured, documenting a set list that includes such U2 hits as “Pride (In the Name of Love),” “New Year’s Day,” “Sunday, Bloody Sunday” and “One”.  More recent tracks such as “Beautiful Day,” “Love and Peace or Else” and “Vertigo” are also featured in the film.

The running time of U2 3D is approximately 1 hour and 25 minutes.  MPAA Rating: G No discounts or complimentary passes will be accepted for U2 3D during its limited engagement, January 23rd through May 1st, 2008 at the Tennessee Aquarium IMAX 3D Theater.  Special pricing for U2 3D: Adults 12 and older – $9.95; Children – $7.50.

See the U2 trailer on YouTube!

About National Geographic Entertainment
National Geographic Entertainment (NGE) was established in 2007, combining into a single operating group National Geographic’s Cinema Ventures, Feature Films, Kids Entertainment, Home Entertainment and Music & Radio business units. NGE is part of the newly established National Geographic Global Media (NGGM), also formed in 2007, bringing together all of National Geographic’s editorial platforms in order to streamline collaboration and further support the Society's mission. Founded in 1888 to “increase and diffuse geographic knowledge,” National Geographic works to inspire people to care about the planet. It reaches more than 300 million people worldwide each month through magazines, books, digital media, and television, radio, music and film. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program combating geography illiteracy. For more information, visit www.nationalgeographic.com.

About 3ality Digital
3ality Digital is one of the world’s preeminent digital 3-D production and postproduction companies, rooted deeply in research, technology and production. 3ality Digital uses its advanced proprietary technologies in the development and production of feature films, alternative content (e.g., music, sports) and television in the digital 3-D format.

About “U2 3D”
Through the leadership of 3ality CEO Sandy Climan, the technical know-how of industry pioneer Steve Schklair and the support of David and John Modell (former owners of the Super Bowl-winning Baltimore Ravens), the “U2 3D” project took root through the vision of entertainment producers Jon and Peter Shapiro. With breathtaking digital 3-D visuals and 5.1 Surround Sound, “U2 3D” captures the excitement of a U2 stadium show in a way never before experienced. 

The Tennessee Aquarium inspires wonder and appreciation for the natural world. Admission is $17.95 per adult and $9.50 per child, ages 3-12. Each ticket purchased helps support Aquarium conservation programs. The IMAX® 3D Theater is next door to the Aquarium. Ticket prices are $7.95 per adult and $5.50 per child. Aquarium/IMAX combo tickets are $22.95 for adults and $13.50 for children. Advance tickets may be purchased online at www.tnaqua.org or by phone at 1-800-262-0695. The Aquarium, located on the banks of the Tennessee River in Chattanooga, is a non-profit organization. Open every day except Thanksgiving and Christmas, the Aquarium and IMAX are accessible to people with disabilities. Members enjoy unlimited visits and other benefits. Call 267-FISH to join.



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