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Serve & Protect event

2013 Special Event

Serve & Protect event

As Chattanooga’s foremost authority on aquatic conservation, the Tennessee Aquarium is helping people discover how making wise seafood choices can have a tremendous positive impact on our world.  The Aquarium’s Serve & Protect sustainable seafood program, founded in partnership with famed foodist Alton Brown, brings together local restaurants and seafood suppliers to offer sustainable seafood guidance that’s easy to digest.  Our annual Serve & Protect events deliver seafood wit and wisdom in an entertaining way to support the Aquarium’s mission-critical work.

The 2013 Serve & Protect events include:

  • A lunchtime event at IMAX
  • An evening event at IMAX paired with an elegant seafood dinner served in an Aquarium gallery
  • A weekend of savory sustainable seafood dinners offered at participating restaurants
  • The Cast Iron Cookoff featuring sustainable seafood at the Chattanooga Market

Join friends at 11:00 a.m. for cooking demonstrations and sampling presented by Whole Foods Market in the IMAX Great Hall.  Enjoy a gourmet boxed lunch in the IMAX Theater while Chef's Virginia Willis and Susan Spicer go stove-to-stove in a savory cooking program featuring Gulf Seafood injected with Cajun flair. Mix and mingle with the Chefs during a dessert reception following this lively program. Featured goodies can be brought back to the office for those with limited lunch hours. → PURCHASE TICKETS

The dinner event begins at 5:30 p.m. in the IMAX Great Hall. Participants can sample a variety of sustainable seafood appetizers while enjoying cocktails.  Mix and mingle with the featured Chefs before they take the stage in IMAX for the “Decapod Duel.” This fast-paced live cooking program explores the culinary possibilities of two similar, yet very different sustainable choices – shrimp and crayfish. Following this entertaining and enlightening show, guests will be seated in an Aquarium gallery for an elegant dinner prepared by Chattanooga’s finest Chefs.  The evening will culminate with a dessert reception in the River Journey lobby.  → PURCHASE TICKETS

The fun continues with the Downtown Dine Around on Friday and Saturday as participating restaurants feature sustainable seafood dishes throughout the weekend.  Keep an eye out for the Serve & Protect logo as you try out some new dishes at your favorite downtown eateries.


E-mail with questions or if you would like information on sponsoring this event.

All proceeds will support the Aquarium’s conservation and education efforts.  

Serve & Protect


  Presented by:

First Tennessee


Co-sponsored by:

Blue Cross Blue Shield                

Access America

Why It Matters To You

Our ocean makes life on land possible, providing most of our oxygen, governing weather and climate and providing food. A healthy ocean needs a richly diverse web of life. Unfortunately, human appetite for a few species of fish has upset the balance of nature. Learn how to make wise seafood choices that will benefit our ocean.

Take Action

We’re glad you’re passionate about helping improve the health of our oceans. Making wise seafood decisions is just the beginning. There are a number of ways you can act, and lead others, to protect life from our backyards to the saltwater world downstream.

Culinary Partners

Many of Chattanooga’s finest restaurants and caterers are participating in the Aquarium’s “Serve & Protect” program. Local chefs offer sustainable choices at their establishments and catering companies offer sustainable options for special events. The Aquarium’s culinary partners are ready to help patrons discover delectable menu options that help support a healthy ocean.

Seafood Recipes

Cook one of our savory seafood recipes specifically created for the Aquarium’s “Serve and Protect” program. New recipes are posted regularly so check back often.

2012 Serve and Protect Photos

The Tennessee Aquarium welcomed old friends and new to a delightful evening with famed foodist Alton Brown, who inspired all of us to try new sustainable seafood options. The event netted more than $115,000 to support the Aquarium’s mission critical work in education, conservation and community impact.

Special Gift Shop Items

Check out our gift shop items featuring cookbooks, a special seafood spice blend, a limited edition cast iron Serve & Protect skillet by Lodge Manufacturing and Serve & Protect coffee mugs.

Our Progress Report

Learn how the Tennessee Aquarium continues advancing the sustainable seafood conversation in Chattanooga through ongoing Serve & Protect programs.