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AVATAR 3D Comes to the Giant IMAX Screen May 21st

5/18/2010 4:53:45 PM

AVATAR movie poster

FOR IMMEDIATE RELEASE                                 Contact: Thom Benson 423-785-3007

See a World Beyond Imagination on the Giant IMAX Screen

AVATAR: An IMAX 3D Experience opens Friday, May 21st

Chattanooga, Tenn. (May 18, 2010) – James Cameron’s AVATAR, is coming to the giant screen at the Tennessee Aquarium IMAX 3D Theater beginning on Friday, May 21st. 

AVATAR takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar-winning director of “Titanic,” first conceived the film 15 years ago, when the means to realize his vision did not exist yet. Now, after four years of production, AVATAR, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.

The IMAX 3D Theater has been requesting the film for months, but until now, we were not able to get a contract to show the film. Priority to show first-run films, such as Avatar, goes to the large theater chains that can show the film repeatedly on multiple screens throughout the day for the length of the film contract. These theater chains have the right to block other theaters in close proximity from showing these films.

Persistence has paid off, and the IMAX 3D Theater is now able to bring Avatar to Chattanooga’s largest screen. Excitement has been expressed on the Aquarium’s Facebook page where fans have posted comments such as, “This is super great - I had to go all the way to Chicago to see it in IMAX 3D - it really is a different experience, folks.” And “I'm Going. Definitely. Like best movie ever, in Imax 3D. No question about it.”

AVATAR: An IMAX 3D Experience opens Friday, May 21st and runs through June 17th.
Showtimes through June 10th:
Monday – Thursday 7:00 pm
Friday & Saturday    8:00 pm
Sunday                      7:00 pm



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