Chattanooga, Tenn. (March 4, 2016) – If the Tennessee Aquarium were to ask legendary Jedi Master Yoda to announce that Star Wars: The Force Awakens is coming to Chattanooga’s largest screen beginning Friday, March 11th, it might sound like this, “Patience you have. Now rewarded will you be. The Force feels stronger when lightsabers are seen in laser 3D.”
Even J.J. Abrams, the film’s director/producer, wouldn’t argue with Yoda.
Before Star Wars: The Force Awakens became the fastest film to gross $1 billion at the box office, Associated Press film writer Lindsey Bahr asked Abrams about the best way to view the film. “As someone who really hasn’t been the most vocal advocate of 3-D, the strangest thing happened to me on this,” Abrams told Bahr. “When I was watching the reels in 3-D, there were a number of shots – and I know this sounds insane – that I hadn’t understood in the three-dimensional space quite the way I did when I saw them in 3-D. I actually felt that there were things that were playing better in 3-D. I had never felt that before. And if people have access to a theater that has laser projection, it is shockingly better.”
In this interview, Abrams also referred to the greatly enhanced contrast ratios that laser projection provides adding, “You cannot compare a traditionally projected image with a laser image. The blacks are true blacks. It’s almost as if you have to adjust to it.”
IMAX with Laser doubles the contrast of standard IMAX 15/70mm film projection adding to the realism perceived by audiences. The 4K lasers also are 50 percent brighter with a wider color gamut. “See for yourself and believe you will,” Yoda might say.
Star Wars fans will have several opportunities to experience The Force Awakens with the Aquarium’s new IMAX with Laser projection system. The film will run once daily at 7PM March 11th through April 7th. (**Except March 22 when climber, photographer and National Geographic Young Explorer Max Lowe will be at the IMAX Theater for a special screening of National Parks Adventure 3D.)
“This gives families one more reason to visit downtown Chattanooga during spring break,” said Don Walker, the Aquarium’s director of guest services. “We’re very excited to add Star Wars: The Force Awakens to our strong lineup of 3D films which includes National Parks Adventure, Born to Be Wild and Under the Sea.”
IMAX Club pass holders will be able to use their benefits to purchase tickets to Star Wars: The Force Awakens for just $4 and save $2 on guest tickets. Pass holders also get free upgrades to the next larger size of soft drinks and popcorn at IMAX concessions.
Star Wars: The Force Awakens has been rated PG-13 (for sci-fi action violence).
Showtimes: 7PM March 11th through April 7th. (Except March 22.)
Admission: Adults: $15.95 Children (3-12): $12.95 IMAX Club passholders: $4.00
Tickets may be purchased at the IMAX Box Office beginning Monday, March 7th.
Purchase tickets online beginning March 10th at: http://www.tnaqua.org/imax/star-wars-the-force-awakens